As part of Dermatology & Skin Health’s mission to raise money for the Melanoma Foundation of New England – which peaks with Physician Assistant Michelle Roy running in the 118th Annual Boston Marathon – Obagi Medical Products contributed to the cause by donating some of their products in an effort to promote awareness. Boldwerks interviewed Obagi’s Senior Product Manager, Brittany Reynolds, to discuss the company’s own mission in fighting this disease, and the importance in partnering with DSH.
Boldwerks: You recently donated sunscreen samples to DSH for use in their marketing efforts of the Melanoma awareness campaign. Can you give me the details of that donation?
Brittany Reynolds: We supported DSH with 500 deluxe size samples of the Sun Shield Matte SPF50. Obagi® Sun Shield Matte is our most popular Obagi sunscreen, a broad-spectrum sunscreen which protects against sunburn, and the overall sun health protection.
Boldwerks: Why did you deem it important to play a role in this cause? What excites you about partnering with DSH for this initiative?
BR: It’s important for us to continue to raise awareness with regards to skin health and sun protection. We are very excited to partner with DSH because it allows us to reach out to active customers and help build awareness.
Boldwerks: Tell us a bit more about your company. What role do you play in the fight to protect the skin from harmful UV rays?
BR: Obagi Medical Products, a division of Valeant Pharmaceuticals, is dedicated and committed to delivering solutions that transform lives by merging clinical efficacy and access to professional grade skin care products. Obagi Medical Products supports the skin cancer foundation and a number of other foundations. Also, many of Obagi’s sunscreen products have been granted the skin cancer seal of recommendation (from the Skin Cancer Foundation – www.skincancer.org).
Boldwerks: Tell us a bit more about the product line you donated. What differentiates it from other products on the market?
BR: Obagi Sun Shield Matte SPF50 combines UVB absorption and UVA protection in an elegant, matte finish that is non-comedogenic, non-acnegenic, and dermatologist tested. It’s an elegant sheer, PABA free, and fragrance free formulation for all skin types.
Boldwerks: What are some common misconceptions that you try to educate people about in your own marketing efforts? What gets people excited and/or determined to use Obagi as a daily part of their skin care routine?
BR: The biggest misconception is in darker skin types. Many of the Fitzpatrick skin types III-VI don’t believe in sun protection because they naturally have more pigment in their skin. It’s important they continue to protect their skin because they too still get exposed to harmful rays, which eventually cause breakdown among the collagen, and elastin.
Obagi’s sunscreens are broad spectrum. This is a must-have with any sunscreen.
All ages. All skin types. There’s an Obagi for everyone. “Obagi for Life” is our commitment to you and a lifetime of beautiful, healthy-looking skin. Our role as a worldwide leader in skin health is based on a belief that regardless of your age or skin type, there truly is an Obagi for everyone.
Obagi Medical Products, Inc., is a global specialty pharmaceutical company founded by leading skin care experts in 1988, and is now owned by Valeant Pharmaceuticals International, Inc. Obagi products are designed to minimize the appearance of premature skin aging, skin damage, hyperpigmentation, acne, and sun damage and are primarily available through dermatologists, plastic surgeons, medical spas, and other skin care professionals.
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